Quotes from Bernard Arnault

When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.

When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.

Can you say that in 20 years people would still use the iPhone? Maybe not. Maybe we'd have a new product or something more innovative. What I can say today is that, in 20 years, I'm quite convinced that people will still drink Dom Perignon.

Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It's a symbol.

In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself.

I deal with creativity all the time. What I have fun with is trying to transform creativity into business reality all over the world. To do this, you have to be connected to innovators and designers but also make their ideas livable and concrete.

You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.

Mastering the paradox of star brands is very difficult and rare - fortunately.

It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.

I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.