Quotes from Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'