Quotes from Max McKeown

At the point that an idea approaches perfection, fashion and expectations surge ahead, leaving the innovator with considerable room to find further improvements.

If you change the rules of the market, you can be more successful than your competitors.

The best things happen to those who don't wait.

There are immense numbers of potential entrepreneurs who can start their own businesses among the people who are working in large organisations.

The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.

Entrepreneurs don't believe the future is predictable - but they do believe that they can create the future themselves.

Dont be a life spectator.. take the plunge.

Amazon thrived because it implemented the online bookstore idea better than any of its early rivals did, not because it was the only company to have the idea or the first company to have the idea. It continues to grow only because it keeps trying to improve on the details of the idea and the way it puts it into practise.

Strategists who don't take time to think are just planners.

The founder of Dell found ways of delivering Hewlett Packard's most profitable products for much lower prices but forgot to deliver their quality so within a few years had fallen behind again. Ideas need constant renewal. A great idea will never be perfect and will never work perfectly in all markets and all seasons.

Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

You have to learn to see the gold in dirt, which means that you try to spot people with potential as well as ideas that have potential.

Strategy is not really a solo sport - even If you're the CEO.

Entrepreneurs are like cats, because they are independent and do their own thing. Although organisations say they like cats, what they really want is sheep that they can herd.

Who's more likely to succeed - someone with high skill and no ambition, or no skill and high ambition? If you're an entrepreneur, you can hire as many skilled people for your business as you want.

Whenever a maker and a thinker get together, really cool stuff happens.

Innovation is about practical creativity - it's about making new ideas useful...

Our need for innovation has shifted power closer to the source of that power-Us. We are the future.