Quotes from Phil Schiller

When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with.

Our approach at Apple has always been to make products we're proud to own and use ourselves.

There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.

The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load.

It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac.