Quotes from Claude C. Hopkins

The advertising man who spares the midnight oil will never get very far.

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

People don't buy from clowns.

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

The man who wins out and survives does so only because of superior science and strategy.

The time has come when advertising has in some hands reached the status of a science.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Don't, to gain general and useless attention, sacrifice the attention that you want

Advertising is much like war, minus the venom

A man coined to superlative must expect that his every statement will be taken with some caution

We cannot go after thousands of men until we learn how to win one.

The time has come when advertising in some hands has reached the status of a science.

The weight of an argument may often be multiplied by making it specific

Genius is the art of taking pains

The right name is an advertisement in itself.