Quotes from Theodore Levitt

The true purpose of a business is to create and keep a customer, not to make you money.

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.

Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.

People don't want quarter-inch drills. They want quarter-inch holes.

People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Experience comes from what we have done. Wisdom comes from what we have done badly.

The true purpose of a business is to create and keep a customer, not to make you money.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Creativity is thinking up new things. Innovation is doing new things.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

You want to dig your well where you have the best chance of finding water with the least amount of digging