Quotes from Tony Hsieh

I'd rather spend money on things that improve the customer experience than on marketing.

Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

I made a list of the happiest periods of my life & I realized that none of them involve money.

Chase the vision, not the money, the money will end up following you.

Envision, create, and believe in your own universe, and the universe will form around you.

For individuals, character is destiny. For organizations, culture is destiny.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Whatever you are thinking, think bigger.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

Don't be cocky. Don't be flashy. There's always someone better than you.

Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

...the best leaders are servant leaders - they serve those they lead.

The biggest (and hardest) lesson I've learned in life is that the external world is just a reflection of the world within.

To never forget that the most important thing in life is the quality of life we lead.

Stop chasing the money and start chasing the passion.

For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

You've gotta love the game. To become really good, you need to live it and sleep it.

We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

Chase the vision, not the money.

Whatever you're thinking, think bigger.