Quotes from Brendan Brazier

Energy is like money; once spent, it's gone. However, it is possible to make an investment, as opposed to an expenditure, that yields a return.

Stress is like fire: When controlled and used for a purpose, it serves us well. Left unbridled, it can consume us.

Performance in an endurance sport, as with many things, is only as good as the weakest link.

Since plants pull minerals from the soils—micronutrients essential for human health—they serve as a conduit, taking the soil—the environment—putting it into a digestible form, and passing it on to us. Each time we take a bite of food, part of the environment literally becomes part of our biological fabric, our bodies. At the risk of sounding like a hippy, the Earth is part of us.

Exercise is a form of complementary stress. Essentially nothing more than breaking down muscle tissue, exercise is the best way to stimulate regeneration of the cells.

Stressed people do not burn body fat as fuel as efficiently as do those who are not stressed.

Chlorophyll in particular has a cleansing effect, helping the body extract toxins from the liver. As toxins are removed, withdrawal symptoms will be intensified, but overall withdrawl will be shorter. Eating chlorophyll-rich foods have been shown to help people break the addiction to nicotine and stop smoking.

If stimulation is used when it will not help you achieve something of value, it is an uncomplementary stress. I consider coffee drinking an uncomplementary stress. I view it as a form of credit, similar to shopping with a credit card. You get energy now that you don't actually have, but you pay for it later—when the "bill," or fatigue, hits.

The Thrive Diet is not about perfection or idealism, it's about progress.