Quotes from Beth Comstock

The more passionate that someone is about something, the more you have to listen to them.

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.