Quotes from Don Peppers

Without a customer, you don't have a business - all you have is a hobby.

Being trustworthy requires: Doing the right thing. And doing things right.

However you look at it, trust is probably the single most important ingredient in any personal interaction or relationship.

So if you want to loyalize a customer, try remembering some specific need or preference the customer has communicated to you in some way, and deliver on that need without having to be reminded.

New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.

Being trustworthy requires: Doing the right thing. And doing things right.