Quotes from Bernice Fitz-Gibbon

deferring gratification is a good definition of being civilized.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago

To be a success in advertising you must want to fill other people with a passion for possession.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Creativity varies inversely with the number of cooks involved in the broth.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.