Quotes from Jakob Nielsen

...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

What we learned is money doesn't grow on trees.

People have to want to change before there's any chance of helping them do so.

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

A bad website is like a grumpy salesperson.

Designers are not users.

Ultimately, users visit your website for its content. Everything else is just the backdrop.

Users are not designers.

I love to read

...pay attention to what users do, not what they say.

If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.