Quotes from George Lakoff

Progressives are constantly giving lists of facts. Facts matter enormously, but to be meaningful they must be framed in terms of their moral importance.

Deeply embedded in conservative and liberal politics are different models of the family. Conservatism, as we shall see, is based on a Strict Father model, while liberalism is centered around a Nurturant Parent model. These two models of the family give rise to different moral systems and different discourse forms, that is, different choices of words and different modes of reasoning. Once

The heart of metaphor is inference. Conceptual metaphor allows inferences in sensory-motor domains (e.g., domains of space and objects) to be used to draw inferences about other domains (e.g., domains of subjective judgment, with concepts like intimacy, emotions, justice, and so on). Because we reason in terms of metaphor, the metaphors we use determine a great deal about how we live our lives.

What have been called "women's issues" are freedom issues. Body control. The right of human beings to control their own bodies is a freedom issue. Respect. The right of human beings to be treated institutionally with respect as a human being is a freedom issue.

there is no real person whose embodiment plays no role in meaning, whose meaning is purely objective and defined by the external world, and whose language can fit the external world with no significant role played by mind, brain, or body. Because our conceptual systems grow out of our bodies, meaning is grounded in and through our bodies. Because a vast range of our concepts are metaphorical, meaning is not entirely literal and the classical correspondence theory of truth is false.

We shall argue that, on the contrary, human thought processes are largely metaphorical. This is what we mean when we say that the human conceptual system is metaphorically structured and defined. Metaphors as linguistic expressions are possible precisely because there are metaphors in a person's conceptual system.

The Public provides freedom...Individualism begins after the roads are built, after individualists have had an education, after medical research has cured their diseases.

We know that someone who has channeled his anger into something constructive has not had a cow. How do we know these things?