Quotes from Rory Sutherland

Poetry is when you make new things familiar and familiar things new

Google understood that if you're just a search engine, people assume you're a very, very good search engine.

Reality isn't a particularly good guide to human happiness.

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually … once you reach a basic level of wealth in society, most problems are actually problems of perception.