Quotes from Jay Baer

The goal is not to be good at social media, the goal is to be good at business because of social media.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

If you help someone, you may create a customer for life.

True advocacy is born from culture, not technology or marketing.

Give away everything you know, one bite at a time.

When brands talk about themselves in real time, it's just boring faster.

Text is the gateway drug to real time marketing.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Activate your fans, don't just collect them like baseball cards.

Content is the emotional and informational bridge between commerce and consumer.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

The goal of social media is to turn customers into a volunteer marketing army