Quotes from Ivan Chermayeff

Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Sometimes there is simply no need to be either clever or original.