Quotes from Scott Berkun

Difficult times are learning opportunities. Make sure you and your team take the time to examine what happened and how it could have been avoided.

2. Write a launch announcement and a support page.

Some things are never said, or heard, if more than one pair of ears is listening.

All projects are a dance between two forces, expanding to consider more ideas and shrinking to narrow things down enough to finish.

1. Break assignments into smaller pieces 2. If there is no progress, go to #1 and repeat.

Yes, Ray Bradbury did write 25,000 words of Fahrenheit 451 in just a few days. But what's often not told about that amazing burst of productivity is that he later revised the book several times over the course of a year, expanding its length and heavily editing it, before it reached its final published form. In every legendary story of bursts of creativity there is a dance somewhere if you look carefully.

Product creators are the true talent of any corporation, especially one claiming to bet on innovation. The other roles don't create products and should be there to serve those who do. A classic betrayal of this idea is when the IT department dictates to creatives what equipment they can use. If one group has to be inefficient, it should be the support group, not the creatives. If the supporting roles, including management, dominate, the quality of products can only suffer.

Commit yourself to taking enough risks that you will fail some of the time. If you're not failing, we're not doing something sufficiently difficult or creative.

Most people doubt online meeting scan work, but they somehow overlook that most in person meetings don't work either.

My intent is simply to know my material so well that I'm very comfortable with it. Confidence, not perfection, is the goal.

Experiment is the expected failure to deliberately learn something.

It's not the fear of writing that blocks people, it's fear of not writing well; something quite different.