Quotes from Ben Yagoda

All good writers are sensitive to clichés and endeavor to avoid them

Theorists of journalism have long noted parallels to Heisenberg's uncertainty principle in physics: by reporting on something, one subtly but irrevocably changes it.

One has the sense of her deciding roughly at Page 2 whether or not a book is worthy; reading the rest of it to gather evidence for her case; spending some quality time with the Thesaurus; and then taking a large blunt hammer and pounding the message home.

Memoir today is like one big game of misery poker: The more outlandish, outrageous, or just plain out-there the recounted life, the more likely the book is to attract the attention of reviewers, talk-show bookers, and, ultimately, the public.

designer can inject the most artistic flair. The word "ampersand" didn't come into being until the nineteenth century. At that time & was customarily taught as the twenty-seventh letter of the alphabet and pronounced "and." When schoolchildren recited their ABCs, they concluded with the words "and, per se [i.e., by itself ], 'and.'" This eventually became corrupted to "ampersand." The symbol is a favorite of law and

Hoping is a vague, unsophisticated, and largely uninteresting state of mind. One associates it with children and their feelings about birthday presents and snow days. Compared to the surgical precision of sentence adverbs like presumably, ostensibly, and understandably, hopefully is a bowl of mush.

The upside potential was so high—you could get a good payday with just one thirty-two-bar hit song—and the barrier to entry so low. Anyone could offer his wares—that is, anyone who could handle the indignity of knocking on door after door and being summarily rejected time and again.

Everyone understands that the content is constant, frequently ordinary, and sometimes banal; that the (wide) variation, the arena for expression and excellence, the fun, the art—it's all in the individual style.

What's the secret to a great popular song? It must be melodically simple and harmonically attractive.

I would have written a shorter letter, but I did not have the time.