Quotes from Chip Heath

To elevate a moment, do three things: First, boost sensory appeal. Second, raise the stakes. Third, break the script. (Breaking the script means to violate expectations about an experience—the next chapter is devoted to the concept.) Moments of elevation need not have all three elements but most have at least two. Boosting

three situations that deserve punctuation: transitions, milestones, and pits.

These therapists know that the miracle can seem distant to their patients and that they need to keep their patients motivated and hopeful en route to the destination. To do so, they've devised a way of quantifying progress toward the miracle. They create a miracle scale9 ranging from 0 to 10, where 10 is the miracle. In

Her nurses used her drawing as a guidebook for caring for her.

What if we started every decision by asking some simple questions: What are we giving up by making this choice? What else could we do with the same time and money?

In 2020, the global video games market reached $180 billion. By comparison, in the movie business, world box office revenues were $42 billion in 2019 (pre-COVID), while world

So, while our focus will veer away from The Tipping Point's turf, we want to pay tribute to Gladwell for the word "stickiness." It stuck.

action triggers have unexpected value. Gollwitzer says that when people predecide, they "pass the control of their behavior on to the environment." Gollwitzer says that action triggers "protect goals from tempting distractions, bad habits, or competing goals.

The video game industry is more than 4 times the size of the movie industry, and about 9 times the size of the music industry.

When you've celebrated moving from 1 to 2, and then from 2 to 3, you gain confidence that you can make the next advance.

With the online tracking sheet, Cachon was using the hotel-towel strategy. He was publicizing the group norm. Other people are getting their work done on time. Why won't you?

In 2020, the global video games market reached $180 billion. By comparison, in the movie business, world box office revenues were $42 billion in 2019 (pre-COVID), while world music revenues were $22 billion.

Stay alert to the promise that moments hold.

When you engineer early successes, what you're really doing is engineering hope. Hope is precious to a change effort.

Action triggers simply have to be specific enough and visible enough to interrupt people's normal stream of consciousness. A trigger to "praise your employees when they do something great" is too vague to be useful.

Seeking out one more option. Finding someone else who's solved our problem. Asking, "What would have to be true for you to be right?" Ooching as a way to dampen politics. Making big decisions based on core priorities. Running premortems and preparades. Laying down tripwires. Using these techniques will improve the results of your group decisions.

what action triggers do is create an "instant habit." Habits are behavioral autopilot, and that's exactly what action triggers are setting up.

to defy the forgettable flatness of everyday work and life by creating a few precious moments.

growth mindset compliment praises effort rather than natural skill:

If an atomic bomb fell on Raleigh, it wouldn't be news in Benson unless some of the debris and ashes fell on Benson.

A small win reduces importance ('this is no big deal'), reduces demands ('that's all that needs to be done'), and raises perceived skill levels ('I can do at least that')." All three of these factors will tend to make change easier and more self-sustaining.

he didn't need to create new believers so much as he needed to unleash the believers he already had.

By preloading a decision, they created an instant habit.

We might think we understand it because it's right there, in black and white, but it has so many zeros that our brains fog up. It's just "lots." When we see how much larger it is than a million, it comes as a surprise.