Quotes from Edward L. Bernays

It follows that in the reporting of strikes, the easiest way is to let the news be uncovered by the overt act, and to describe the event as the story of interference with the reader's life. This is where his attention is first aroused and his interest most easily enlisted.

Did Revere make history or did Longfellow?

Propaganda is a purposeful, directed effort to overcome censorship—the censorship of the group mind and the herd reaction.

The average citizen is the world's most efficient censor. His own mind is the greatest barrier between him and the facts. His own "logic-proof compartments," his own absolutism are the obstacles which prevent him from seeing in terms of experience and thought rather than in terms of group reaction.