Quotes from Lester Beall

Anyone interested in design must be interested in other fields of expression - theater, ballet, photography, literature, music.

Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.

3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion).

The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.