Quotes from David Meerman Scott

Marketing is not about your agency winning awards. It's about your organization winning business.

Nobody cares about your products (Except You)

Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.

When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.

Tweaking bad Web content is just putting lipstick on a pig.

A buyer persona profile is a short biography of the typical customer, not just a job description but a person description," says Adele Revella,

In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don't realize that they have a much better option—they can tell their story directly to an interested market.

there were 6.8 billion mobile subscriptions at the end of 2013—that's 96 cell phone subscriptions for every 100 people in the world, a greater percentage of people than have access to a toothbrush. So it's no surprise that, in order to reach the individuals who would be interested in their organizations, smart marketers everywhere have altered the way they think about marketing and PR.

Who are my readers? How do I reach them? What are their motivations? What are the problems I can help them solve? How can I entertain them and inform them at the same time? What content will compel them to purchase what I have to offer? To be successful, you need to do the same thing.

In PR, it's not about clip books. It's about reaching our buyers.

GrabCAD is an online community of more than one million mechanical engineers. Hardi Meybaum, a young entrepreneur from Estonia, founded the venture-funded company to serve as a place where mechanical engineers much like him could share their computer-aided design (CAD) 3-D models.

Organize your marketing team in this way: You want someone responsible for "getting found" (filling the top of your funnel), someone responsible for "converting" the folks who are getting pulled in, and someone responsible for "analyzing" the numbers and helping you make better decisions.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

The time is now. Now we can market in real time. Now we can market instantly.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Social Media are tools, Real Time is a mindset.

The urgent can drown out the important.

The difference is conflict, an important yet overlooked aspect of all good communications.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.