Quotes from Roger von Oech

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.

If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

Here's my advice: Go ahead and be whacky. Get into a crazy frame of mind and ask what's funny about what you're doing.

If you don't execute your ideas, they die.

Going to a junkyard is a sobering experience. There you can see the ultimate destination of almost everything we desired.