Quotes from David Rock

Trying to change other people's thinking appears to be one of the hardest tasks in the world. While the easy answer may seem to be to give people feedback, real change happens when people see things they have not seen before. The best way to help someone see something new is to help quiet her mind so that she can have a moment of insight. As you have insights, you change your brain, and by changing your brain you change your whole world.

When you get the nerve to talk to the attractive person across the room, your brain was being bold three-tenths of a second before you.

testing out models, and then refining everything further, I developed a set of ideas that was transforming people's ability

Status, Certainty, Autonomy, Relatedness, and Fairness.