Quotes from David Ulrich

HR professionals play three roles: • Storyteller • Strategy interpreter • Strategic facilitator

Improving the skills of HR colleagues. The best learners are also teachers. Investing in building the skills of HR colleagues requires individuals to be clear and disciplined about a topical area, tool, or technology.

As the pace of change increases in every aspect of our lives, HR professionals have become change champions in many companies around the world, and this has generally been much to their employers' advantage.

domain in which HR tends to be the weakest is in understanding and applying technology to build HR

Competencies can be communicated—and therefore can be taught and learned.

Connecting people though technology • Aligning strategy, culture, practices, and behavior • Sustaining change

Research confirms what we intuitively know: aligned, innovative, and integrated HR practices make a dramatic difference in individual and organizational performance.

Effective HR professionals recognize, accept, and act on a new normal in business. When faced with "tell us about your business," they can respond by discussing global changes in context, stakeholders, and strategies. These shifts are not cyclical events that will return to a former state—they are a new normal grounded on enormous disruptive and evolutionary changes.

We believe that an emerging metric for HR will be ROI (meaning return on intangibles) because HR professionals position their organization with their investors.

look backward for answers to future problems may be left behind.

administration must be flawless; HR practices must be innovative and integrated; and HR must turn strategic aspirations into HR actions. But rather than rely on these waves, we see future-facing HR professionals looking outside their organizations to customers, investors, and communities to define successful HR.