Quotes from Jeff Davidson

We've arrived at the point where technology and information come hurtling towards us.

We are pummeled by innumerable rules, instructions, and laws that we are expected to know and heed; it's no wonder that we feel overwhelmed and exhausted.

Simplicity is within your grasp.

Seeking a simpler life is not a 21st century phenomenon, nor a new-age fad, and it didn't begin in California – the desire for simplicity has been evident for centuries.

Achieving simplicity begins with the basic notion that you're the captain of your fate: you are in control, steer the rudder, pull the lever, flip the switch, and call the shots.

Today, merely being born guarantees that you will face a never-ending stream of complexity within your home, on the highway, at work, and everywhere in between.

When facing a challenge, employ language that empowers you rather than leaves you in a quandary – rather than ask, "what can I do?", ask yourself "what will I do?

When you encounter a problem, recognize that your solution likely is right alongside the problem itself.

Complexity confounds and debilitates us, causing us to spend untold numbers of hours and countless sums of money to diminish or undo what perhaps didn't need to be done at all.

Any product, service, or piece of technology that you acquire comes with instructions, options, and features that someone else – an engineer – designed before it ever made its way to you.

The intelligence with which engineers design a product dramatically impacts how easy or difficult it will be for the typical consumer to use it effectively.

Seek products designed with intelligence, and recognize that having fewer switches, buttons, or dials does not necessarily mean that the product is less sophisticated or offers fewer benefits or features. Quite the opposite might be true!