Quotes About Data

I think we need more ambition about using our data to make our lives better.

Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.

People should have to opt in for any kind of data sharing, and they should know what the data is being used for.

Big data sets are never complete.

Your emotions are very personal, as personal as your data gets.

We recognize that your emotional information is extremely personal. And so we have veered away from all use cases where that data is being collected without your consent.

We're not advertisement-driven, so we don't need personal databases.

We have 35 different criteria when deciding on the location of a data centre. Tax is one of them.

Every day we go over data and use science and data to drive policy and decision-making.

I think that the default for collecting any kind of personal data should be opt-in consent.

User-controlled default encryption is a real challenge for law enforcement.

I hate charts. I just despise 'em.

We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.

We've centralized all of our data to a guy called Mark Zuckerberg, who's basically the biggest dictator in the world as he wasn't elected by anyone.

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle.

People's arrest tapes, mug shots, everything is online.

People are building apps that are doing super-crazy things, and there's a lot of talk about modeling and microtargeting. Facebook can predict when people are going to break up, and Target is able to predict if a woman is pregnant before she knows just based on the type of lotion she bought.

Our data has been harvested, collected, modeled, and monetized - sometimes sold on as raw data, and sometimes licensed just for advertisers to be able to target us.

What's so bad about Google knowing I need Kleenex? Look at it in the aggregate - see how information... can be used to target people based on their profiles and change the course of human history, as I believe it is already beginning to do. This knowledge that I need Kleenex has bigger complications than just needing Kleenex.

The power of data is being able to be much more efficient with who you target and who you talk to and what you talk to them about. If you can gain that sort of very surgical efficiency, particularly in elections where you just need one more vote in order to win an election, yeah, absolutely, it can play a very significant role.

Teachers can use technology-based assessments to inform their instruction. These assessments can quickly produce data and surface patterns that help teachers identify where students are faltering and intervene with targeted coaching immediately, before the student falls too far behind.

The Internet is really about highly specialized information, highly specialized targeting.

Snowden grants that NSA employees by and large believe in their mission and trust the agency to handle the secrets it takes from ordinary people - deliberately, in the case of bulk records collection, and 'incidentally,' when the content of American phone calls and e-mails are swept into NSA systems along with foreign targets.

I got recruited to join a research team at SCL group which, at the time, was a British military contractor based in London. Most of its clients were various ministries of defense in NATO countries. And what we were looking at is how to use data online to identify people who would be likely targets of different extremist groups.