Quotes About Stickiness

Every surface I touched was sticky; the cutlery, tables, trays and chairs clung to us like lonely drunks.

Even when freshly washed and relieved of all obvious confections, children tend to be sticky.

You've got a good idea, how do you make it stick?

Great," Percy said. "I always wanted to be glue.

Good rice sticks together

It is strange that the most intangible thing is the most adhesive.

Izzy had displayed the persistent adhesiveness of a teasel.

The usual surface stickiness was absent, and they absorbed nutrients at an alarmingly selfish rate. They had become parasites within their own house.

In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of stickiness.

If you paid careful attention to the structure and format of your material, you could dramatically enhance stickiness.

The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.

This idea of the importance of stickiness in tipping has enormous implications for the way we regard social epidemics as well. We tend to spend a lot of time thinking about how to make messages more contagious — how to reach as many people as possible with our products or ideas. But the hard part of communication is often figuring out how to make sure a message doesn't go in one ear and out the other.

The information age has created a stickiness problem.

Contagiousness is in larger part a function of the messenger. Stickiness is primarily a property of the message.

Much of what we are told to read and watch, we simply don't remember. The Information Age has created a stickiness problem, but Leventhal and Wonderman's examples suggest that there may be simple ways to enhance stickiness, and systematically engineer stickiness into a message. This is a fact of obvious importance to marketers, teachers, and managers.

No glue can make a person stick like that

Even when freshly washed and relieved of all obvious confections, children tend to be sticky.

Anything could make Wentworth sticky. Washed and dried and left in the middle of a clean floor for five minutes, Wentworth would be sticky. It didn't seem to come from anywhere. He just got sticky.

He planned to stick to her like pasties on a stripper.

The problem is that our ideas are sticky: once we produce a theory, we are not likely to change our minds....

Some people should use a glue stick instead of ChapStick®.

There's lots of sticky things here," he said. "I see blackstrap molasses, wild clover honey, corn syrup, aged balsamic vinegar, apple butter, strawberry jam, caramel sauce, maple syrup, butterscotch topping, maraschino liqueur, virgin and extra-virgin olive oil, lemon curd, dried apricots, mango chutney, crema di noci, tamarind paste, hot mustard, marshmallows, creamed corn, peanut butter, grape preserves, salt water taffy, condensed milk, pumpkin pie filling, and glue.

So, while our focus will veer away from The Tipping Point's turf, we want to pay tribute to Gladwell for the word "stickiness." It stuck.

If you want your ideas to be stickier, you've got to break someone's guessing machine and then fix it. But in surprising people, in breaking their guessing machines, how do we avoid gimmicky surprise, like the wolves? The easiest way to avoid gimmicky surprise and ensure that your unexpected ideas produce insight is to make sure you target an aspect of your audience's guessing machines that relates to your core message. We