Quotes About Leadership

The future belongs to chefs, not to cooks or bottle washers. It's easy to buy a cookbook (filled with instructions to follow) but really hard to find a chef book.

Leadership doesn't always start at the top, but it always manages to affect the folks at the top. In fact, most organizations are waiting for someone like you to lead them.

Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.

So a leader can help increase the effectiveness of the tribe and its members by • transforming the shared interest into a passionate goal and desire for change; • providing tools to allow members to tighten their communications; and • leveraging the tribe to allow it to grow and gain new members.

Most leaders focus only on the third tactic. A bigger tribe somehow equals a better tribe. In fact, the first two tactics almost always lead to more impact. Every action you take as a leader can affect these three elements, and the challenge is to figure out which one to maximize.

Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I'll bet, make change. They challenge the status quo and push something forward—something they believe in. They lead.

industry the most trusted brand is also the most profitable.

Crowds and Tribes Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. Crowds are interesting, and they can create all sorts of worthwhile artifacts and market effects. But tribes are longer lasting and more effective.

Effective marketers have the courage to create tension.

Organizations that destroy the status quo win. Individuals who push their organizations, who inspire other individuals to change the rules, thrive. Again, we're back to leadership, which can come from anyone, anywhere in the organization.

Earning trust outperforms earning envy.

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone. Changed the boss's mind. Changed the school system. Changed demand for your product.

Leadership almost always involves thinking and acting like the underdog.

Organizations respond to competitive threats. Individuals respond to colleagues or to opportunities. Response is always better than reaction.

Initiating is really and truly difficult, and that's what leaders do.

It's hard to imagine Tim Cook blurbing a Samsung phone. That's because Apple seeks to corner the market, not to spread an idea or create a positive change. They're in the business of raising their stock price, and everything else is merely a tactic.

great marketing is the generous and audacious work of saying, "I see a better alternative; come with me.

It's okay to have someone you work for, someone who watches over you, someone who pays you. But the moment you treat that person like a boss, like someone in charge of your movements and your output, you are a cog, not an artist.

In order to lead a tribe, no such rule applies. All you need to do is motivate people who choose to follow you.

The same way soldiers realize that it's war that makes generals

Leadership, on the other hand, is about creating change that you believe in.

Leaders have followers. Managers have employees. Managers make widgets. Leaders make change.

It's Good to Be King In fact, in a stable world, it's great to be king. Lots of perks. Not a lot of hassles. Kings have always worked to maintain stability because that's the best way to stay king.

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