Quotes About Front-loading

'Summer Babe' is the start of Pavement front-loading their albums with the catchiest song first.

Front-loading is when you disclose all your major benefits right up front, which leaves you with nothing powerful to say to change your prospect's mind when they hit you with the first objection. This is one of the biggest mistakes salespeople make: they think they have to mention every single benefit when they make their initial sales presentation.