Quotes About Floral industry

EVERY DAY, AMERICANS go out and buy about ten million cut flowers. After all I've seen, that really doesn't sound like much. It works out, on a daily basis, to one flower for every twenty-five people. Another way to look at it: Every man, woman, and child gets fourteen stems a year. That's just over one flower a month. How can anybody get by on one flower a month?

I remember when we first bought Teleflora, I made a very expensive mistake when I produced a brochure with the slogan, 'The way America sends love.' The bouquets and prices I pictured could not be duplicated by the florist - they were too expensive. I had relied on people I thought were in touch with the marketplace.