Quotes About Consumer
This last phenomenon has been replicated in a pair of restaurant studies in which patrons received their bills on tip trays that either did or did not contain credit-card logos. The diners tipped significantly more in the presence of the logos, even when they paid with cash.
~ Robert B. Cialdini
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Mostrar um produto barato primeiro e depois um caro fará com que este último pareça ainda mais caro.
~ Robert B. Cialdini
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Presenting an inexpensive product first and following it with an expensive one will cause the expensive item to seem even more costly as a result—hardly a desirable consequence for most sales organizations.
~ Robert B. Cialdini
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The goal is to normalize trade relations based on sound science and consumer protection.
~ Mike Johanns
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Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes.
~ Bob Lutz
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Marketing is what you do when your product is no good.
~ Edwin H. Land
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What is assumed to be the materialisation of the inner truth of the self is in fact an idealisation of the material - objectified - traces of consumer choices.
~ Zygmunt Bauman
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Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.
~ Adam Smith
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But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.
~ Al Ries
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To sell something familiar, make it surprising. To sell something surprising, make it familiar.
~ Derek Thompson
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First, understand how people behave; second, build products that match their habits.
~ Derek Thompson
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The consumer is influenced in his choice of styling by two opposing factors: (a) attraction to the new and (b) resistance to the unfamiliar," he wrote. "When resistance to the unfamiliar reaches the threshold of a shock-zone and resistance to buying sets in, the design in question has reached its MAYA stage: Most Advanced Yet Acceptable.
~ Derek Thompson
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Some of the revenues have simply moved elsewhere (to streaming services, say), but there is a lot of free listening. The gap between what a consumer pays and the value he or she receives from the purchase is called "consumer surplus," and the growing prevalence of zero-priced goods and services online seems to be increasing consumer surplus.14
~ Diane Coyle
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But perfectly personal advertising is a dream of advertisers, not of customers.
~ Doc Searls
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You shop in malls instead of mercados, you watch football instead of fútbol, you become another consumer in a giant machine that consumes consumers.
~ Don Winslow
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Finally, people have to actually purchase it. It doesn't matter how good a product is if, in the end, nobody uses it.
~ Donald A. Norman
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At the end of 2012, the yield on nominal bonds was about 2 percent. The only way that bonds could generate a 7.8 percent real return is if the consumer price index fell by nearly 6 percent per year over the next 30 years. Yet a deflation of this magnitude has never been sustained by any country in world history.
~ Jeremy J. Siegel
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When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?
~ Jerry Brown
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You could perfectly well have a machine whose function is to produce things that are themselves functionless. In a consumer society you might have quite a lot of these.
~ Jerry Fodor
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Nor, according to the Dutch experts, did the publication of metrics affect patient behavior in choosing a provider or hospital. Their conclusion: "The small body of evidence available provides no consistent evidence that the public release of performance data changes consumer behavior or improves care.
~ Jerry Z. Muller
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The experience is fundamentally different for buying from local businesses than it is for buying consumer goods.
~ Andrew Mason
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Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.
~ Anita Roddick
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When I first saw my line in stores, that's when it really hit me that there was a consumer on the other end of it all, and they were going to have to spend their own money on it. So there was that initial panic. I remember thinking, what if nobody buys it?
~ Shoshanna Lonstein Gruss
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Wherever we are seeing something getting used, that to us is an early indicator that there might be something that people want. And then let's figure out how to make that great. And then let's go figure out monetization.
~ Satya Nadella
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