Quotes About Consumer

The most important advances, the qualitative leaps, are the least predictable. Not even the best scientists predicted the impact of nuclear physics, and everyday consumer items such as the iPhone would have seemed magic back in the 1950s.

The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.

Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side, we set it all up.

I'm not opposed to doing a fashion line, but I want to make sure it's the right thing and make sure its something people actually want instead of putting out a bunch of stuff that's already been done.

Whenever you see the words "fat free" or "low-fat," think of the words "chemical shit storm.

For an artist is not a consumer, as our commercials urge us to be. An artist is a nourisher and a creator who knows that during the act of creation there is collaboration. We do not create alone.

Reaching the consumer with the message is not the hard part of direct marketing. What is difficult is getting consumers to stop, read the advertisement, remember it, and then act on it.

But testing products or ideas that are truly revolutionary is another matter, and the most successful companies are those that understand that in those cases, the first impressions of their consumers need interpretation.

does not believe that consumers — even spaghetti lovers — know what they desire if what they desire does not yet exist.

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.

Subliminal influence, is the constant drive to the change in consumer choices.

The numbers grow as the technology and its accessibility grow. The technology by its very nature encourages more and more passive acquiescence to the graphic depictions. Passivity makes the already credulous consumer more credulous. He comes to the pornography a believer; he goes away from it a missionary.

Persuasion is effective even when the subject recognizes the technique. Everyone knows that stores list prices at $9.99 because $10.00 sounds like too much. It still works.

all this is quite a ways from auto makers being able to rig markets or force consumers to take what they want them to take . And the reason ; simply ; is that there is no accounting for tastes .... when it comes to dictating , the consumer is the dictator without peer

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Consumer accountability drives quality and efficiency.

I really see low-fare carriers, quality low-fare carriers anyway, continuing to become more and more popular.

Consumer preferences for food have changed... Changed radically. I call them seismic shifts.

A lot of what Groupon is generating is demand for something people didn't know they wanted.

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

Retailing has gone from an information-scarce to an information-rich environment.

When you read reviews on Yelp, you get a good sense of what's going to happen when you walk in the door of that business. The challenge is that there are fifteen million businesses in the U.S., and its very hard to communicate with all of them about how Yelp works, and why it works the way it does.

We think wireless is going to grow tremendously. Do I think people are going to watch an episode of 'Survivor' on a 2-inch television set? I doubt it. But I do think somebody's going to go to a grocery store in the middle of a football game and watch that game.

You have to be smarter and a wiser businessperson and consumer. You have to learn to protect yourself through education.