Quotes About Consumer

Be a member of your target market and don't speculate what others need or will be willing to buy.

And specialize—the great human achievement is to specialize as a producer of goods or services so that you can diversify as a consumer. Self-sufficiency is another word for poverty.

To get an accurate indicator of commercial viability, don't ask people if they would buy—ask them to buy. The response to the second is the only one that matters.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can.

At Bank of America, customers shunned a product that offered fee-free checking without access to branches.

I think one of the things that, at least, I found out over - and many have in the industry - is that of all the customer service desires and needs, price is one of them.

Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.

Before Google, and long before Facebook, Bezos had realized that the greatest value of an online company lay in the consumer data it collected.

The malls are getting more and more crowded. Customers will come online and find an easy place to shop.

We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

I have very often held a view - and I am public about it - that if you run your operations inefficiently, you can't expect your consumer to pay for your inefficiencies.

An informed customer is a satisfied one.

When the SARS epidemic had begun in 2002, China accounted for only 4 percent of the world economy, and the impact on the global oil market was negligible. But now China accounted for 16 percent, and the impact was global; for China not only had become the world's second largest oil consumer, but it also had accounted for half the total growth in world oil demand.

or concepts the publisher doesn't like) are not as sure to sell as the tried and true. On this, see Brian Martin, The Politics of Research

Far more creativity, today, goes into marketing of products than into the products themselves

An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.

learned that lesson the hard way when his company tried to introduce a third-pound burger at the same price as the McDonald's quarter-pounder. More than half the customers thought they were being ripped off. "Why should we pay the same amount for less meat?" they said.

companies often emphasize features when they should be emphasizing benefits. "The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy

For every major chip firm, the Chinese consumer market is far more important a customer than the U.S. government.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

4. Manufacturing is not buying low and selling high. It is the process of buying materials fairly and, with the smallest possible addition of cost, transforming those materials into a consumable product and giving it to the consumer. Gambling, speculating, and sharp dealing, tend only to clog this progression.

Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional PC market has a long tail of usage, particularly in the commercial world, but also in consumer.

When we look at Huawei and ZTE, there are significant indicators that - because of Huawei's close relationship with the Chinese military and Chinese intelligence, the use of Huawei technologies could create backdoors for areas of access to consumer data or company data that we would find unacceptable.