Quotes About Consumer

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

The consumer isn't a moron. She is your wife.

Sales are a function of product-value and advertising. Promotions cannot produce more than a temporary kink in the sales curve.

All my experience says that for a great many products, long copy sells more than short.

If the consumer does not perceive any real benefits in the brand, then no amount of ingenious advertising and selling can save it.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell.

I could have positioned Dove as a detergent bar for men with dirty hands, but chose instead to position it as a toilet bar for women with dry skin. This is still working 25 years later.

It is often charged that advertising can persuade people to buy inferior products. So it can – once. But the consumer perceives that the product is inferior and never buys it again. This causes grave financial loss to the manufacturer, whose profits come from repeat purchases. The best way to increase the sale of a product is to improve the product.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell. Researchers

The consumer isn't a moron. She is your wife.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

Customer: A person who purchases a commodity or service. Client: A person who is under the protection of another.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Relationship innovation is more important to women than product innovation is.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Advertisers also know that humor can help bond us to their product.

The economy has become seriously unbalanced. Its growth has not been driven by investment or by overcoming Britain's long-standing weaknesses in investment and productivity, particularly skills. Instead, there has been a binge of debt-financed consumer spending.

It is not just disposable income but whether people feel good about their immediate future that drives sales. It is this feel-good factor that drives the purchases more and more than mere economic wealth.

Disciples of Keynes, who focus on aggregate demand, view any increase in household wealth as raising employment because they say it adds to consumer demand.

The problem is that the global arms trade is entirely free of international regulation. In a world in which the flow of consumer goods is governed by a plethora of international conventions and regulations, deadly weapons have an uncanny knack of slipping through the net.

Well I think any designer that can understand what people need to be wearing right now is the biggest and best step that you can take. Instead of putting your ego first, you put the buyer first. And I think that that's a really important thing just to know what the consumer is wanting to wear.

Anyone who wears glasses can be an Oakley consumer.

The target market is for people who have not been entrenched in Web culture.