Quotes About Manipulation

All gods are homemade, and it is we who pull their strings, and so, give them the power to pull ours.

There will be in the next generation or so a pharmacological method of making people love their servitude and producing dictatorship without tears, so to speak, producing a kind of painless concentration camp for entire societies so that people will in fact have their liberties taken away from them but will rather enjoy it.

The greater a man's talents, the greater his power to lead astray.

As political and economic freedom diminishes, sexual freedom tends compensating to increase. And the dictator (unless he needs cannon fodder and families with which to colonize empty or conquered territories) will do well to encourage that freedom. In conjunction with the freedom to daydream under the influence of dope and movies and the radio, it will help to reconcile his subjects to the servitude which is their fate.

The question of the next generation will not be one of how to liberate the masses, but rather, how to make them love their servitude.

This Power Elite directly employs several millions of the country´s working force in its factories, offices and stores, controls many millions more by lending them the money to buy its products, and, through its ownership of the media of mass communication, influences the thoughts, the feelings and the actions of virtually everybody. To parody the words of W. Churchill, never have so many been manipulated so much by few.

In a world of universal deciet telling the truth is an revolutionary act

Una dictadura perfecta tendría la apariencia de una democracia,pero sería básicamente una prisión sin muros de la que los presos ni siquiera sonarían con escapar.Sería esencialmente un sistema de esclavitud,en el que gracias al consumo y el entretenimiento,los esclavos amarian su servidumbre.

A society, most of whose members spend a great part of their time, not on the spot, not here and now and in the calculable future, but somewhere else, in the irrelevant other worlds of sport and soap opera, of mythology and metaphysical fantasy, will find it hard to resist the encroachments of those who would manipulate and control it.

Everybody wants power. Power in some form or other. [...] Some people want power to persecute other human beings; you expend your lust for power in persecuting words, twisting them, molding them, torturing them to obey you.

Mass communication, in a word, is neither good nor bad; it is simply a force and, like any other force, it can be used either well or ill. Used in one way, the press, the radio and the cinema are indispensable to the survival of democracy. Used in another way, they are among the most powerful weapons in the dictator's armory.

The perfect dictatorship would have the appearance of a democracy, but would basically be a prison without walls in which the prisoners would not even dream of escaping. It would essentially be a system of slavery where, through consumption and entertainment, the slaves would love their servitudes.

La filosofía nos enseña a sentir incertidumbre ante las cosas que nos parecen evidentes. La propaganda, en cambio, nos enseña a aceptar como evidentes cosas sobre las que sería razonable suspender nuestro juicio o sentir dudas.

The greater a man's talents, the greater his power to lead astray.

Un estado totalitario realmente eficaz sería aquel en el cual los jefes políticos todopoderosos y su ejército de colaboradores pudieran gobernar una población de esclavos sobre los cuales no fuese necesario ejercer coerción alguna por cuanto amarían su servidumbre. Inducirles a amarla es la tarea asignada en los actuales estados totalitarios a los ministerios de propaganda, los directores de los periódicos y los maestros de escuela.

Thanks to technological progress, Big Brother can now be almost as omnipresent as God.

It is by manipulating "hidden forces" that the advertising experts induce us to buy their wares—a toothpaste, a brand of cigarettes, a political candidate. And it is by appealing to the same hidden forces—and to others too dangerous for Madison Avenue to meddle with—that Hitler induced the German masses to buy themselves a Fuehrer, an insane philosophy and the Second World War.

Fortunate boys!' said the Controller. 'No pains have been spared to make your lives emotionally easy - to preserve you, so as far as that is possible, from having emotions at all.' 'Ford's in his flivver,' murmured the DHC. 'All's well with the world.

In Hitler's words, the propagandist should adopt 'a systematically one-sided attitude towards every problem that has to be dealt with'. He must never admit that he might be wrong or that people with a different point of view might be even partially right. Opponents should not be argued with; they should be attacked, shouted down, or, if they become too much of a nuisance, liquidated.

The Machiavelli of the 20th century will be an advertising man, his Prince , a textbook of the art and science of fooling all the people all the time.

The political merchandisers appeal only to the weaknesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this purpose all the resources of psychology and the social sciences are mobilized and set

Never before have so few been in a position to make fools, maniacs, or criminals of so many.

Cuanto mayores son los talentos de un hombre más grande es su poder de corromper a los demás.

In the Brave New World of my prophetic fable technology had advanced far beyond the point it had reached in Hitler's day; consequently the recipients of orders were far less critical than their Nazi counterparts, far more obedient to the order-giving elite.