Quotes About Typefaces

Actually, typefaces and racing bikes are very much alike. Both are ideas as well as machines, and neither should be burdened with excess drag or baggage. Pictures of pumping feet will not make the type go faster, any more than smoke trails, pictures of rocket ships or imitation lightning bolts tied to the frame will improve the speed of the bike.

Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to solve - developing typefaces that work on mobile phones, for one - and enabled better solutions to old problems.