Quotes About Innovation

The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. It will lead to compromises and generalizations. Begin instead with the smallest viable market. What's the minimum number of people you would need to influence to make it worth the effort?

the greatest shortage in our society is an instinct to produce.

The relentless act of invention and innovation and initiative is the best marketing asset.

Stop settling for what's good enough and start creating art that matters

Organizing a conspiracy is fuel for your art.

Si encarga a alguien en su organización que cree una nueva Vaca Púrpura, ¡déjelo tranquilo! No use críticas internas ni pruebas de funcionalidad para comprobar si el nuevo producto es tan bueno como el que ya tiene. En lugar de eso, elija al inconformista adecuado y apártese del camino.

We can schedule for it. Thursday, April 3rd, 3:05…start something. We can train for it, plan for it, announce it, and even hire for it. If initiating is as essential to the modern organization as it appears, we better be doing all of that and more.

You must become indispensable to thrive in the new economy. The best ways to do that are to be remarkable, insightful, an artist

William Gibson has said, "The future is already here—it's just not very evenly distributed.

La razón por la que cuesta tanto seguir al líder es ésta: el líder es el líder porque hizo algo extraordinario. Y esa cosa extraordinaria ya está hecha. Ya no tiene nada de extraordinaria cuando la hacen los demás.

Now, the only way to grow is to stand out, to create something worth talking about, to treat people with respect and to have them spread the word.

brainstorming

Sí, internet es una herramienta de descubrimiento. Pero no, nadie te descubrirá a través de ella. El impacto tendrás que crearlo uniendo a aquellos a quienes pretendes ofrecer tus servicios.

Ideas occur when dissimilar universes collide.

Universities no longer spend as much time bragging about the size of their libraries. The

Faith is critical to all innovation. Without faith, it's suicidal to be a leader, to act like a heretic. Religion, on the other hand, represents a strict set of rules that our fellow humans have overlaid on top of our faith. Religion supports the status quo and encourages us to fit in, not to stand out.

the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

Art is what we call it when we're able to create something new that changes someone.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

The linchpins leverage something internal, not external, to create a position of power and value.

Lab assistants do what they're told. Scientists figure out what to do next.

A Nine-Year-Old Kid Can Do Edgecraft While the edges always change, the process never does. Here's how you do it: Find a product or service that's completely unrelated to your industry. Figure out who's winning by being remarkable. Discover which edge they went to. Do that in your own industry.

Marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.