Quotes About Innovation

At its heart, a startup is a catalyst that transforms ideas into products.

Dropbox needed to test its leap-of-faith question: if we can provide a superior customer experience, will people give our product a try? They believed—rightly, as it turned out—that file synchronization was a problem that most people didn't know they had. Once you experience the solution, you can't imagine how you ever lived without it.

I've made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don't matter. What matters is that companies that don't continue to experiment or embrace failure eventually get in the position where the only thing they can do is make a Hail Mary bet at the end of their corporate existence. I don't believe in bet-the-company bets.

In fact, entrepreneurship should be considered a viable career path for innovators inside large organizations.

old management methods are not up to the task. Planning and forecasting

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty

Building a startup is an exercise in institution building; thus, it necessarily involves management. This

engine of growth

if management is the problem, chaos is the answer.

Much of the time in a startup's life is spent tuning the engine by making improvements in product, marketing, or operations.

Success is not delivering a feature; success is learning how to solve the customer's problem."4

Strategic planning takes months to complete; these experiments could begin immediately.

Startups use many kinds of innovation: novel scientific discoveries, repurposing an existing technology for a new use, devising a new business model that unlocks value that was hidden, or simply bringing a product or service to a new location or a previously underserved set of customers.

see startups succeed and change the world. The passion,

Brad explained to me how they hold themselves accountable for their new innovation efforts by measuring two things: the number of customers using products that didn't exist three years ago and the percentage of revenue coming from offerings that did not exist three years ago.

make constant adjustments with a steering wheel called the Build-Measure-Learn feedback

La creación de una startup es un ejercicio de creación de una institución; por lo tanto, requiere management.

But in a startup, who the customer is and what the customer might find valuable are unknown, part of the very uncertainty that is an essential part of the definition of a startup.

paradoxical Toyota proverb, "Stop production so that production never has to stop." The

We adopted the view that our job was to find a synthesis between our vision and what customers would accept; it wasn't to capitulate to what customers thought they wanted or to tell customers what they ought to want.

The question is not "Can this product be built?" In the modern economy, almost any product that can be imagined can be built. The more pertinent questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?

In other words, the startup has to find ways to achieve the same amount of validated learning at lower cost or in a shorter time.

we could reduce the failure rate by doing fewer projects of higher quality. Others believe that certain people have an innate gift of knowing the right thing to build. If we can find enough of these visionaries and virtuosos, our problems will be solved. These "solutions" were once considered state of the art in the nineteenth century, too, before people knew about modern management.

Nuestra sociedad necesita más que nunca la creatividad y la visión de los emprendedores.