Quotes About Innovation

That work led to my theory of disruptive innovation,1 which explains the phenomenon by which an innovation transforms an existing market or sector by introducing simplicity, convenience, accessibility, and affordability where complication and high cost have become the status quo—eventually completely redefining the industry.

remember that it is changes in the slope of the platform, not the level of the platform, that create shareholder value at an above-average rate.

Competitiveness is far more about doing what customers value than doing what you think you're good at.

In reality, spinning out is an appropriate step only when confronting disruptive innovation.

Research has shown, in fact, that the vast majority of successful new business ventures abandoned their original business strategies when they began implementing their initial plans and learned what would and would not work in the market. 9

They planned to fail early and inexpensively in the search for the market for a disruptive technology. They found that their markets generally coalesced through an iterative process of trial, learning, and trial again.

Rita G. McGrath and Ian C. MacMillan, "Discovery-Driven Planning," Harvard Business Review, July–August, 1995, 4–12.

established firms tend to be good at improving what they have long been good at doing, and that entrant firms seem better suited for exploiting radically new technologies, often because they import the technology into one industry from another, where they had already developed and practiced it.

Finally, we recommend most strongly that medical educators must begin teaching tomorrow's doctors to become much better at creating, improving, and managing processes and systems.

There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets.

Disruptive technologies bring to a market a very different value proposition than had been available previously. Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use.

Kendi yaÅŸam?n?zdaki çözülmemiÅŸ görevleri anlamak inovasyon için verimli bir zemin oluÅŸturacakt?r.

established firms attempt to push the technology into their established markets, while the successful entrants find a new market that values the technology.

it means that disruptive technologies that may underperform today, relative to what users in the market demand, may be fully performance-competitive in that same market tomorrow.

Once both technologies were good enough in the basic capabilities demanded, therefore, the basis of product choice in the market shifted to reliability.

Has it ever occurred to you that business as you think of it may have outlived its usefulness? Business has made its contribution and the world moves on. Business is just another dodo. . . .

Leavening the flat bread of what we know, with the yeast of what we dream may come to pass.

My imagination is my polestar; I steer by that.

Make your own worlds. Make your own laws. Make your own creations, your own star systems. Don't feel answerable to anyone, or as though you have to create after some preordained model. You don't have to write like myself, or King or Anne Rice: be yourself. Nothing is more wonderful than discovering a new voice, particularly if it happens to be your own.

The century's getting old and stale; it needs new tribes.

In his perversity, or his genius, or both

That which can be imagined need never be lost.

Imagination was true power: it worked transformations wealth and influence never could.

In 1892, mine owner L. L. Nunn had hired the electrical wizard Nikola Tesla to build the world's first alternating-current power