Quotes About Innovation

Now I shall spy on beauty as none has Spied on it yet. Now I shall cry out as None has cried out. Now I shall try what none Has tried. Now I shall do what none has done.

Genius is an African who dreams up snow.

offensive" is frequently but a synonym for "unusual; and a great work of art is of course always original, and thus by its very nature should come as a more or less shocking surprise.

He started as a maker of Cartesian devils—imps of bottle glass bobbing up and down in methylate-filled tubes hawked during Catkin Week on the boulevards. He

Il genio è un africano che vede in sogno la neve.

You are an artist,' I said -- to say something.

The true measure of genius is in what measure the world he has created is his own, one that has not been here before him (at least, here, in literature) and, even more important, how plausible he has succeeded in making it.

Play! Invent the world! Invent reality!

Instead of drilling down and finding ways to creatively meet the target cost as Ford did, if companies give in to the tempting route of either bumping up the strategic price or cutting back on utility, they are not on the path to lucrative blue waters.

Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

Shift from convergence to divergence

Drawing a strategy canvas is never easy. Even identifying the key factors of competition is far from straightforward. As you will see, the final list is usually very different from the first draft

The cost side of a company's business model ensures that it creates a leap in value for itself in the form of profit—that is, the price of the offering minus the cost of production. It is the combination of exceptional utility, strategic pricing, and target costing that allows companies to achieve value innovation—a

Every blue ocean will eventually be imitated and turn red

Technology is not a defining feature. You can create blue oceans with or without it.

Corporate graveyards are full of companies that got to market first with innovative offerings not linked to value.

Debido a que operan en mercados en los que inicialmente no hay rivales, los innovadores de valor disfrutan de un extraordinario crecimiento. Hablemos de Starbucks, que transformó un producto funcional (café) en otro emocional con su cadena de «oasis inducidos por la cafeína» y que ofrece lugares de reunión chic, relajación y bebidas creativas a base de café. Starbucks opera con unos márgenes que son unas cinco veces superiores a la media del sector.

Never use the competition as a benchmark

while speed may be important, even more important is linking innovation to value. No company should rest easy until it achieves value innovation.

Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace.

there is no such thing as a riskless strategy Strategy will always involve both opportunity and risk

blue ocean strategy is a theory of market creation

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.

A blue ocean strategic move can create brand equity that lasts for decades