Quotes About Innovation

blue oceans were seldom the result of technological innovation per se;

os próprios clientes não são capazes de imaginar como criar novos espaços de mercado inexplorado.

Most blue oceans are created from within, not beyond, red oceans of existing industries

By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value.

industry history shows, new market spaces are being created every day and are fluid with imagination.

We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

A rising call for creative new solutions. Just look at a broad swath of industries that matter fundamentally to who we are: health care

In a study of business launches in 108 companies, we found that 86% of those new ventures were line extensions—incremental improvements to existing industry offerings—and a mere 14% were aimed at creating new markets or industries.

the reason buyers love these blue ocean offerings isn't because they involve bleeding-edge technology per se, but because these offerings make the technology essentially disappear from buyers' minds. The products and services are so simple, easy to use, fun, and productive that buyers fall in love with them.

Value innovation, not technology innovation, is what opens up commercially compelling new markets.

when a company offers a leap in value, it rapidly earns brand buzz and a loyal following in the marketplace. Even large advertising budgets by an aggressive imitator rarely have the strength to overtake the brand buzz earned by the value innovator.

What a blue ocean strategist recognizes, and what most of us all too often forget, is that while industry conditions exist, individual firms created them. And just as individual firms created them, individual firms can shape them too

As of yet there has been no theory or process for true strategy creation.

Moreover, when you ask existing customers, "How can we make you happier?" their insights tend toward the familiar, such as "Offer me more for less." But this focus almost always drives you to merely offer better solutions to your industry's existing problem, keeping you trapped in the red ocean.

A market becomes stagnant and develops a growth problem as the number of soon-to-be noncustomers increases

love,love,love...that is the soul of genius

The most important thing about a technology is how it changes people.

The great thing about crummy software is the amount of employment it generates.

If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.

There will always be humans, lots of them, who provide the data that makes the networked realization of any technology better and cheaper.

To see things in the seed, that is genius

A clever trick does not a concept make.