Quotes About Innovation

Jobs rented a theater in San Jose for the unveiling of the TV commercial and special

A break came when Polish intelligence officers created a machine based on a captured German coder that was able to crack some of the Enigma codes. By the time the Poles showed the British their machine, however, it had been rendered ineffective because the Germans had added two more rotors and two more plugboard connections to their Enigma machines.

I can't see any reason that anyone would want a computer of his own," DEC president Ken Olsen declared at a May 1974 meeting where his operations committee was debating whether to create a smaller version of its PDP-8 for personal consumers.

rethink things. There was something about the design that lacked purity, he felt. "Why

In collecting such a medley of ideas, Leonardo was following a practice that had become popular in Renaissance Italy of keeping a commonplace and sketch book, known as a zibaldone. But in their content, Leonardo's were like nothing the world had ever, or has ever, seen. His notebooks have been rightly called "the most astonishing testament to the powers of human observation and imagination ever set down on paper."3

to itself." Jobs went home early that day to mull over the problem, then called Ive

over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or featured on CNN, places where I'd worked. But now that I was no longer at either of those places, I hadn't heard

ROBERT IGER. Succeeded Eisner as Disney CEO in 2005.

published one on Benjamin Franklin and was writing one about Albert Einstein, and my initial reaction

Walter Isaacson

Okay, tell me what's wrong with this place," he said. There were some murmurings, but Jobs cut them off. "It's the products!" he answered. "So what's wrong with the products?" Again there were a few attempts at an answer, until Jobs broke in to hand down the correct answer. "The products suck!" he shouted. "There's no sex in them anymore!

most of the innovations of the digital age were done collaboratively.

But we have far fewer tales of collaborative creativity, which is actually more important in understanding how today's technology revolution was fashioned.

Jobs was blown away by bitmapping. "It was like a veil being lifted from my eyes," he recalled. "I could see what the future of computing was destined to be.

But Jobs was the first to become obsessed with the idea of incorporating PARC's interface ideas into a simple, inexpensive, personal computer. Once again, the greatest innovation would come not from the people who created the breakthroughs but from the people who applied them usefully. On

the future might belong to people who can best partner and collaborate with computers.

The Internet and the personal computer were both born in the 1970s, but they grew up apart from one another.

Case came up with America Online

La mejor manera de predecir el futuro es inventarlo.

In fact, neither explanation does Jobs and Apple justice. As the case of the forgotten Iowa inventor John Atanasoff shows, conception is just the first step. What really matters is execution. Jobs and his team took Xerox's ideas, improved them, implemented them, and marketed them.

En lugares como IBM, que se especializa en mejoras cotidianas realizadas por equipos de ingenieros, esta es la forma preferida de entender cómo se produce realmente la innovación.

The most important technology for the region's growth was, of course, the semiconductor. William Shockley, who had been one

Lightning bolts went off in my head," according to Jobs. "I remember running into the house, crying.

Case applied the two lessons he had learned at Procter & Gamble: make a product simple and launch it with free samples.