Quotes About Innovation

The businessman wants to create something for everyone, which leads to products that are middle of the road," said Brunner. "It becomes about consensus, and that's why you rarely see the spark of genius."37 Even if a great idea came along, it was impossible to get anything done. Norman described just such an occasion.

We are going to innovate ourselves out of this downturn," Jobs declared in 2001 when the PC industry was in recession

The thing is, it's very easy to be different, but very difficult to be better. – JONY IVE

Entrepreneurs launched websites for selling pet food over the Net, or built giant warehouses for delivering groceries by van, before there was any inkling customers wanted to shop this way. And it turns out they didn't. No one wanted to get their groceries delivered from Webvan's automated warehouses. The Internet bubble burst, taking with it businesses that had developed solutions to problems that didn't exist.

everything he learned about products he learned from Heathkits as a kid. Heathkits were popular kits for building electronics like ham radios, amplifiers, and oscillators. The kits taught Jobs that products were manifestations of human ingenuity, not magical objects dropped from the sky.

In a company that was born to innovate, the risk is in not innovating," Jony said. "The real risk is to think it is safe to play it safe.

Jobs said that he looked to his hero Bob Dylan for inspiration. One of the things that Jobs admired about Dylan was his refusal to stand still. Many successful artists at some point in their careers atrophy: they keep doing what made them successful in the first place, but they don't evolve. "If they keep on risking failure, they're still artists," Jobs said. "Dylan and Picasso were always risking failure.

As product schedules get tighter and the level of difficulty rises, the first casualty is innovation,

the wider world's reaction has often been disdainful. In 1984, the first Mac's graphical user interface was widely derided as "a toy." Bill Gates was mystified that people wanted colored computers. Critics initially called on Apple to open up the iPod. Without a strong belief in his vision, a passion for what he was doing, it would be much harder for Jobs to resist the critics.

When I die, my tombstone is going to say: "The Guy Who Hired Jonathan Ive"!

The lead and his two deputies will also pore through the pages trying to find ways to integrate new ideas.

Estaba ampliamente aceptado que, después de Jobs, la persona más visionaria de Apple no era Cook, sino Jony Ive, el jefe de diseño.

Enter the need for so-called friction stir welding (FSW), a solid-state welding process invented in 1991. It's actually less of a weld than a recrystallization,

When most students might build half a dozen models, Jony had built a hundred

We have something really exciting for you today,' said Steve Jobs on October 23 2001, at a special press event on Apple's campus.

impressed with a designer to the point of intimidation

our goal is not just to make money but to make great products.. make only first-class products with high margins so that Apple could continue to develop even better first-class products

It's not just what it looks like and feels like. Design is how it works.. the kind of detail that turns an ordinary product into an artifact

El Apple Watch va de camino de convertirse en una nueva categoría destacada en el sector sanitario, pero el proyecto automovilístico de Apple, el Proyecto Titan, parece haberse estancado, estar incluso moribundo.

When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility.

Most people make the mistake of thinking design is what it looks like,

In their constant iterations, Apple was beating the "fast followers

In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.

The iMac was also Jony's coming-out party, the first product that gained him public attention.