Quotes About Innovation

I want to be in a space where, if I appear on the stage or the screen, the audience should not know what I'm going to do.

I often wonder what the world would be like if more companies were like Apple.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

I love all things Apple and have done since 1996.

I use Apple because they're easy to understand and everybody gets it.

My favorite computer of all time? The Apple II that got me started, of course.

Apple, at its best, isn't a technology leader.

Our approach at Apple has always been to make products we're proud to own and use ourselves.

There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.

People who look at Apple's success and think we look at it as, 'Okay, great, we're done,' don't appreciate what's really going on here.

As a company itself, Apple is very easy to understand. They're really not a complex company.

People knew about IBM before they knew about Apple. Sometimes it takes a little longer for better to win.

I just feel that in today's world, where you've got computer games of all types - through Facebook, Android and Apple, for example - you put them all together and it's an incredibly important force in all the world.

Apple is going on the path to control computer use.

We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we want to think in design terms the way they do.

We want to embed Zoom into all workflow applications. That's our direction.

All of the things we learned on 'Coraline' we applied to 'ParaNorman,' and all of the things we learned on 'ParaNorman' and 'Coraline' we applied to 'The Boxtrolls.'

I certainly get a lot of people who ask me about what it's like at SpaceX, and have you learned from it, and are there things you're taking away that you apply to your own business. The answer to all those is yes.

I have such deep appreciation for artists who have the ability to create something from within, something completely unique and original to each piece of work.

Hip-hop is not one thing. There are 50 different approaches to making it and showing it.

It's very important that I'm approaching a character that I've either not played before, or I can give it a different take.

In the future we might not prescribe drugs all the time - we might prescribe apps.

If you look at things that are popular apps, it doesn't mean it's going to stick around.

I think it's always good not to listen to what the rules are supposed to be about the arc of the character and the third acts and all this stuff.