Quotes About Innovation

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

Why would you design something if it didn't improve the human condition?

Design has allowed us to stand out; to look different and show that difference boldy.

When you make a company, you make a utopia. It's where you design your perfect world.

Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.

I have people working together, doing different things: architecture, art installation, photography, publishing, and curatorial works and design.

Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.'

Counter the effects of culture (steering your design ideas) by going out and looking for new experiences.

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

It's all one to me: opera, painting, drawing, faxes.

Style is to forget all styles.

I just bought a Mac to help me design the next Cray.

People kind of tend to mystify design and architecture by suggesting you need to train.

The boundaries of design are the same as the problem of perception.

Whatever the trend might be, I'm thinking of the Woman for whom I'm designing it.

Game design isn't just a technological craft. It's a twenty-first-century way of thinking and leading.

Market growth alone doesn't give you enough tailwind. You have to create your own. The way to do that is by designing products for consumers that wow them.

The more that a person brings to design, the better his or her ability to communicate.

The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the expanses of cyberspace.

Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

Luckily I don't have to buy shoes anymore, because I design them!

There's no way a photograph has to look... in a sense. There are no formal rules of design that can apply.

Design is everything.

It's tens of millions of calculations just to design one connection between a piece of structural steel and another piece of structural steel.