Quotes About Innovation

If it doesn't sell, it isn't creative.

Search the parks in all your cities You'll find no statues of committees

Hire people who are better than you are, then leave them to get on with it… Look for people who will aim for the remarkable, who will not settle for the routine.

Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom. Seven

Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

Search all he parks in all your cities; you'll find no statues of committees.

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years?

I could have positioned Dove as a detergent bar for men with dirty hands, but chose instead to position it as a toilet bar for women with dry skin. This is still working 25 years later.

My brother Francis wrote a letter in Greek to the headmasters of private schools, selling cooking stoves. When some wrote back that they could not read Greek, he sent them another letter – in Latin. This produced orders.

You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas.

If it doesn't sell, it isn't creative.

Don't bunt. Aim out of the ballpark. Aim for the company of immortals.

In my experience, committees can criticize, but they cannot create. 'Search the parks in all your cities You'll find no statues of committees.

It would indeed be a tragedy if the history of the human race proved to be nothing more than the story of an ape playing with a box of matches on a petrol dump.

I still do think fondly about my days in Edendale and Mixville — the little-known corners of the city limits where the movies actually were born. Tucked into the once barren hills just west of Downtown were the studios of Western hero Tom Mix and fledgling cartoonist Walt Disney. Behind razor wire near Glendale Boulevard lingered a small stone monument to Comedy. Why? Because the ancient Selig Company had once made movies there.

Engineering or Technology is the making of things that did not previously exist, whereas science is the discovering of things that have long existed.

You shouldn't gloat about anything you've done; you ought to keep going and find something better to do.

Il marketing è troppo importante per essere lasciato al dipartimento marketing.

New vocabularies can make old beliefs possible.

El currículo y los cursos deberían estar organizados no en torno a las respuestas, sino a las grandes ideas, preguntas y problemas para los que el contenido representa la respuesta.

Harpaz argumenta que las escuelas tienen que convertir lo extraño en algo conocido para presentar a los alumnos conocimientos nuevos, pero también volver lo familiar extraño, que incomode y desafíe las ideas simples y las respuestas insustanciales, un proceso delicado que tiene que detenerse justo cuando esté a punto de que el receptor adopte una postura defensiva rotunda.

Although microbial testing kits are starting to emerge on the market,

Okay, Eliza. Now–you know–rise up! Think about those buffalos," Abby said. "Walking backward," added Ben. "Wearing diapers!" Ricky reminded her, giggling with glee. "I know how to do it!" Eliza snapped.

Perhaps all play is metaphor, perhaps all metaphor is play.