Quotes About Typeface

Perfect typography is more a science than an art.

The argument that a serif font is too fussy doesn't cut it anymore. You want a font where the letter forms are not ambiguous.

Always bring a book, as protection against strangers. Magazines don't last. Newspapers from home will make you homesick, and newspapers from elsewhere will remind you you don't belong. You know how alien another paper's typeface seems.)

And, if you're a designer, the typeface comic sans is a symbol of bad taste, low status, and laziness.

I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

Famous designer Erik Spiekermann released a font called Axel that he designed for on screen use in spreadsheets.

Ironically, the first full Baskerville biography published by CUP in 1907 was printed in Caslon

Beatrice Warde: "La copa de cristal o por qué el arte de la impresión debe ser invisible". Su teoría, sencilla pero contundente, defendía que incluso el mejor tipo de letra existía solo con el objetivo de comunicar una idea. No había sido creado para ser visto y mucho menos para ser admirado. Cuanto más visible la fuente o la maquetación de una página, peor la tipografía. (...) Cuanto más transparente el cristal, más se apreciará su contenido.

Alex Madrigal of The Atlantic has reported that fifteen of the top twenty retailers in the Fortune 500 use Helvetica,

The design of 'Love Actually, ' the typeface, the basic line of that poster and that DVD cover has been ripped off so many times.

Helvetica is the font of the Vietnam War.

If you imagine b, d, p, and q, those are letter forms that all the children always mess up. They are mirror forms of one another. That feature is emphasized in a font like Arial, where the shapes are literally mirror forms.

Arial — Helvetica's weird, ugly cousin.

A coherent typeface is an essential part of a coherent branding strategy.

At first, writing for The New Yorker was very scary to me. I couldn't imagine anything that I would write in that typeface.

When in doubt, use Caslon.

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.