Quotes About Author

Mark Twain was credited with saying, "The coldest winter I ever spent was a summer in San Francisco.

What the novelist is doing, though, is not causing readers to feel as the novelist does, or as his characters do, but rather inducing for each reader a unique emotional journey through a story.

High-impact 21st century fiction is built on unique voices, uncommon characters, and tales that can only be told by a particular author. They're sui generis.

To infuse a novel with a significance that speaks to many requires, paradoxically, that you ignore what the public wants and focus instead on what matters to you.

I have sometimes wondered if the greatest desire of man is to be known and loved anyway.

A good story makes you thankful to be alive because it reminds you that while sometimes painful, life is indeed beautiful and even magical.

I have a pastor friend who says the root of sin is the desire for control. I think there's some truth to that. And I'd add the root of control is fear.

One of the best ways we can illustrate how we help our customers transform is through customer testimonials.

ROADMAP TASK FIVE: CREATE A SYSTEM THAT GENERATES REFERRALS

G. K. Chesterton says chess players go crazy, not poets. I think he is right.

Part II CREATE YOUR MARKETING MADE SIMPLE SALES FUNNEL

What customers are looking for, then, is a clear path we've laid out that takes away any confusion they might have about how to do business with us. The StoryBrand tool we will use to create this path is called the plan.

The three levels of problems heroes (and customers) face are External Problems Internal Problems Philosophical Problems In a story, a villain initiates an external problem that causes the character to experience an internal frustration that is, quite simply, philosophically wrong.

Again, what will pique their curiosity? They will get curious about you only if they think the products or services you provide might help them survive.

Lafayette framed and hung The Declaration of Independence in his office beside an empty frame awaiting, he said, France's declaration of citizens' rights.

This is the process by which your customer begins to trust you. If curiosity is what gets us to pay attention to a brand, enlightenment invites us into a relationship. I'm not talking

Lafayette read his masterpiece: The Declaration of the Rights of Man and of the Citizen.

AN INTRODUCTION TO THE MARKETING MADE SIMPLE CHECKLIST

Exercise Talk about your solution to the problem you just stated. Example from the StoryBrand one-liner: At StoryBrand we've created a communication framework that helps people clarify their message.

This formula works because human beings experience three levels of problems in their everyday lives. They aren't just looking for a resolution to one level of problem; they're hoping for a resolution to all three.

That billboard needs to say "The oil you only have to change once a year!

1.  IDENTIFY YOUR EXISTING, IDEAL CUSTOMERS

The thing about writing a story, in real life and on paper, is half the effort is just figuring out what the story is going to be.

this framework is the pinnacle of narrative communication.