Quotes About Influence

Exodus 23:8–"And thou shalt take no gift; for a gift blindeth them that have sight and perverteth the words of the righteous.

Advertisers love to inform us when a product is the "fastest-growing" or "largest-selling" because they don't have to convince us directly that the product is good, they need only say that many others think so, which seems proof enough. The

automatic-pilot device, like social proof, should never be trusted fully;

Aunque para la mayoría de nosotros esta posibilidad parece remota, puede ser más real de lo que creemos. La idea de que no se puede persuadir a ninguna persona inocente a confesar un crimen, en especial uno de gravedad, es errónea. Y, de hecho, ocurre con una frecuencia perturbadora.

That is, the car salespeople I observed threw the low-ball by proposing sweet deals, getting favorable decisions as a result, and then taking away the sweet part of the offers.

The time to react protectively is when we feel ourselves liking the practitioner more than we should under the circumstances.

Existe algún mecanismo aplicable en toda clase de contextos del que puedan echar mano las entidades para provocar este tipo de comportamientos sincronizados y condicionar así a los distintos integrantes del grupo hacia los objetivos grupales? Pues sí. Se trata de la música.

According to the theory, whenever free choice is limited or threatened, the need to retain our freedoms makes us desire them (as well as the goods and services associated with them) significantly more than previously.

The main work of a trial attorney is to make a jury like his client. —CLARENCE DARROW

deberíamos estarlo. La regla de la reciprocidad rige muchas situaciones de naturaleza puramente interpersonal que no implican un intercambio de dinero ni comercial. Un ejemplo ilustrativo de esto es

No es de extrañar que el influyente antropólogo francés Marcel Mauss, cuando describe las presiones sociales que surgen en torno a los ofrecimientos de regalos, dice que hay una obligación de dar, una obligación de recibir y una obligación de corresponder.

quite frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle of social proof.

pluralistic ignorance "in which each person decides that since nobody is concerned, nothing is wrong. Meanwhile, the danger may be mounting to the point where a single individual, uninfluenced by the seeming calm of others, would react.

Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures.

And once you've got a man's self-image where you want it, he should comply naturally with a whole range of your requests that are consistent with this view of himself.

A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful if we provide a reason.

Desde que publiquei a primeira edição de O poder da persuasão, aconteceram algumas coisas que merecem

La decisión de acceder a la petición de otro está frecuentemente influida por la regla de la reciprocidad. Una táctica muy provechosa y habitual de ciertos profesionales de la persuasión consiste en dar algo antes de pedir un favor a cambio.

It seems that it was not the whole series of words, but the first one, "because," that made the difference.

when we ask someone to do us a favor, we will be more successful if we provide a reason.

request-plus-reason

Mas quando os benefícios são mais notáveis, a duração do desejo de retribuir é prolongada.

foolish purchase decisions,

All the weapons of influence discussed in this book work better under some conditions than under others. If we are to defend ourselves adequately against any such weapon, it is vital that we know its optimal operating conditions in order to recognize when we are most vulnerable to its influence.